SEO

The Gallery’s Guide 
to SEO

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The Gallery’s Guide to SEO is suitable for gallerists with all levels of SEO experience. Reading the guide from start to finish can help you and your gallery build an entire SEO strategy. However, certain chapters of this guide may be more relevant depending on your gallery’s needs. The chart below will help you pinpoint which chapters of the guide will be most impactful for you and your gallery. Lastly, make sure to consult the glossary at the end of the guide for clarification on any new terminology.

What is SEO?

SEO, which stands for Search Engine Optimization, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

In short, SEO includes anything you can do to get your website content to show up higher and more frequently on search engines like Google. Employing a few strategies and best practices can help your website earn more traffic through organic searches—and more traffic means more eyes on your gallery.

What are the most important factors for SEO?

Google’s main ranking algorithm analyzes over 200 factors, so it’s impossible to cover them all. However, this toolkit will cover the most impactful SEO factors, so you can see results as quickly as possible. The three main factors are:

1. ON-SITE SEO

Perhaps the easiest to influence, on-site SEO covers anything you control on your website.This includes all of the content—text, images, videos, and internal links—that make up your site.

2. OFF-SITE SEO

Off-site SEO refers to anything off of your website and outside of your direct control. One of the most important areas of SEO, off-site SEO is about understanding how (and which) other websites are linking to your content, and how to influence those inbound links.

3. TECHNICAL SEO

Another area that substantially affects rankings on Google, technical SEO relates to the way your site is structured. This includes factors such as your site’s URLs, how fast its pages load, and its mobile experience.

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